Email Analytics (a fancy way of saying email numbers counter) counts how many times a message is opened.

If a message is opened by a subscriber more than once, each time counts toward the total times an email was opened.  It’s that simple!

If you want to increase the open rate of your messages, a subject line showing the benefits of your offer and making it catchy can go a long way. It should be like a movie trailer: show the important parts but don’t spoil the fun!